Returns are the customer's right
Scoring pharmacists on returns would push them to refuse returns. So returns were removed from the branch score.
01 / The story
Like a doctor:
rule out, then find the cause.
The analyst examines each part of the business, removes the healthy ones, and points at the disease. The manager decides what to do.
01The patient looks healthyRevenue grows about 10% a year.
What you see
Sales rise every year, in every region and branch type. Nothing on this page looks wrong, which is exactly why the problem was hard to find.
02The branches are not the causeWeak branches are spread evenly, not one region.
What you see
Each branch is compared only with similar branches (same size and city type). The weakest 10% appear in red, as a list to review, not to punish. Click a branch to open its own profile.
03The hidden disease314 products are bought at about 10x their price.
What you see
These products are 2.6% of sales but cause almost all of the loss. For each one, the report shows the discount the supplier would need to give for a 20% margin: often above 90%. The decision becomes simple: renegotiate, check the pack size, or stop buying.
04What we checked, honestly7 fraud signals tested; none proved. 29 data limits listed.
What you see
Before blaming any person, the analysis tested seven common fraud patterns. None was stronger than chance, so nobody is named. The real gap is a missing control: nothing stops a product being bought above its selling price.
In one sentence
Sales were growing, branches were working, and the company was still bleeding. The disease was not where everyone was looking.
